Traditional Japanese craftsmanship, made from Japanese 'miracle steel'.

Our sharpening results are shears that 'feel like butter!'

SWEET PROFESSIONAL works hard on your behalf to make you an instant 'hair texture genius!'

THE FIRST SHAMPOO

The fastest smoothing and straightening system in the world.
A product that has revolutionized the market because of its simple application and superior results. With the FIRST SHAMPOO system in your salon, you will save time, optimize your work, increase your business, and profitability.
The FIRST SHAMPOO is composed of five different amino acids, that, when combined with the proteins in the hair, creates bonds, modifying the structure of the hair through the interaction of a heat source.
THE FIRST SHAMPOO products

LOVELY 2.0 - the world’s first organic straightening system.

Lovely Straightening is an organic acid hair straightening system. It works by smoothing the hair through molecular interaction between the hair’s salt bonds. Its composition has a compatibility with hair keratin that promotes the replenishment of protein mass.
LOVELY 2.0 products

POWDER SHAMPOO

Powder Shampoo has a formulation with molecular precision that creates bonds in the hydrogen chains, promoting deep cleansing, removing all residues from the hair, without opening the cuticle or damaging it. It is ideal for preparing the hair for treatments such as SOS, Cronology, and for any other services in the salon.
POWDER SHAMPOO products

The 'jaw-dropping' results of SOS IMPACT SHOCK!

SOS BOND RESCUE - damaged hair will never be a problem for you again.

Restores and regenerates even the most damaged hair in just 25 minutes. Indicated for damaged and chemically treated hair, the Medical Hair SOS line repairs and revitalizes hair. It can be used on brittle and porous hair, as it works by repairing and rebuilding the structure of the hair fiber.
SOS BOND RESCUE products

CRONOLOGY - The latest molecular technology that nourishes and cares for the skin, scalp and hair.

Intelligent hair treatment with Biotechnology that provides the necessary elements for hair. Exclusive to beauty professionals.
CRONOLOGY products

MERMAID WAVES

Our unique hydration formula defines the curls of the hair, enhancing shine, elasticity, strength and at the same time it fights frizz, resulting in hair that is manageable, shiny and controlled.
MERMAID WAVES products

POWDER DUST-FREE the worlds' best bleaching powder.

POWDER DUST-FREE was developed to perform different bleaching tasks and its formulation accelerates processing time, with fast results. With an exclusive blend of oils rich in Omega 3, 6, and 9, Sweet Powder DUST-FREE helps in nourishing the hair cuticle layers while preserving capillary protein during bleaching.
POWDER DUST-FREE & OX products

TONING - the first treatment with Violet Technology

Sweet Professional Platinum has been developed with an exclusive Violet Technology complex, which penetrates deep into the hair, correcting the yellow effect, and at the same time providing intensive nourishment and improving the hair’s flexibility.
It is excellent for obtaining a platinum tone on highlighted, yellow and grey hair, safely replacing tones that have iridescent and ashy highlights.
PLATINUM TONING products

RESTORE SHAMPOO AND CONDITIONER

The RESTORE Washbasin Shampoo and Conditioner is wonderfully scented, restructuring the condition back to smooth shiny hair.
RESTORE products

PROFESSIONAL IRON

Thanks to its plates with a floating system, titanium coating, and rounded barrel, in addition to achieving perfect straightening, you can easily create curls and waves with a very natural look.
PROFESSIONAL IRON product